Seasonal Drink Recipe Signs (Print 8.5x11)
Overview: Designed over 30 branded drink recipe signs to boost product visibility and engagement at the point of sale.
Process & Result: Designed in InDesign for easy printing—enhancing point-of-sale engagement, increasing product visibility, and creating a scalable system for future in-store promotions.
BevMo! Event Guide Pamphlet: Print Redesign
Overview: Redesigned a branded tri-fold, 6-panel take-home pamphlet to align with updated marketing assets. This improved visual cohesion, readability, and customer engagement, as well as staying on brand for additional roll-outs.
Process & Result: Refreshed the layout, typography, and imagery to align with the updated brand direction, ensuring visual consistency across print and digital platforms while collaborating with the marketing director to support campaign goals.
Seasonal Website Banner Design
Overview: Designed original, visually compelling digital banners for year-round seasonal website campaigns, and BevMo-branded Cinespia Outdoor Movie advertisements while maintaining a fresh and cohesive brand presence.
Process & Result: Used Figma to create and iterate for banner designs in close collaboration with the marketing team, resulting in optimized web performance and increased user engagement.
Drink Category Wayfinding Signage (Print)
Overview: Designed 12 large-scale overhead In-Store Alcohol wayfinding signs in two sizes to clearly separate Wine and Spirits sections across varied store layouts. BevMo's team asked to leave corners blank for seasonal 3D elements later added by BevMo stores.
Process & Result: Designed on-brand store signage using InDesign and Photoshop, enhancing wayfinding and store flexibility. Collaborated with the marketing team and printers to balance functionality and aesthetics.
